YouCan the Toucan

Creative call to action

YouCan the Toucan is a bold and purpose-driven collaboration between MEDIA ET AL and Reclaim Planet Earth.

This project is more than just an ad, it is a creative call to action. Designed to inspire and engage, “YouCan the Toucan” blends playful storytelling with a powerful message about environmental responsibility.

Bringing a fast-talking bird to life was no small feat. Current GenAI models struggle with “beak-syncing,” so we blended AI output with traditional frame-by-frame finesse to make it feel more natural.

This spot is a testament to what smart strategy, compelling creative and meaningful collaboration can do. We are incredibly proud of the result and even prouder of the potential impact.