Reclaim Planet Earth

Creative call to action

“YouCan the Toucan” is a bold and purpose-driven collaboration between MEDIA ET AL and Reclaim Planet Earth.

This project is more than just an ad, it is a creative call to action. Designed to inspire and engage, “YouCan the Toucan” blends playful storytelling with a powerful message about environmental responsibility.

Bringing a fast-talking bird to life was no small feat. Current GenAI models struggle with “beak-syncing,” so we blended AI output with traditional frame-by-frame finesse to make it feel more natural.

This spot is a testament to what smart strategy, compelling creative and meaningful collaboration can do. We are incredibly proud of the result and even prouder of the potential impact.

This ad won the award for Best Advertisement at the 2025 AI Film Awards, Venice.